The latest article on ‘The Forrester Blog’ is titled “Sales, Customer Service, And Marketing Top Technology Investment Priority List”.

William Band says, “A few weeks ago, I shared results from Forrester’s Forrsights Software Survey Q4 2012, spotlighting the fact that strengthening customer relationships and driving revenue growth are the top prioritiesof senior business leaders today. This is playing out in the technology market where the leaders of key customer-facing functions have become driving forces behind technology spending.

In our survey of 2200 software decision-makers, the number one ranked department for investment was Sales (42%).  Customer service was tied for the second most important priority (36%), followed by Field Service (27%), and Marketing (25%)”.

Sales, Customer Service, And Marketing Top Technology Investment Priority List

The Forrester Blog

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