‘Yahoo Introduces 2 New Ad Formats’ – ‘Mashable’

Lauren Indvik says, “Yahoo unveiled two new advertising formats Monday as the company continues to battle quarterly declines in ad revenue.

One, called “Stream Ads,” are ad units that appear in-line with — and in the same format as — stories in Yahoo’s news feed. The ads run across desktop, tablet and mobile. The aim, Yahoo CEO Marissa Mayer said in a blog post, is to provide advertising that is both “unobtrusive” and “enhance[s] content discovery in a seamless and effective manner.” Advertisements are tailored to various users, à la Yahoo’s general news feed, which allows users to customize their stream according to the topics they’re most interested in”.