‘AOL’s Plan To Steal TV Ad Dollars Is Totally Working’ – Business Insider
The latest article on Business Insider is titled “AOL’s Plan To Steal TV Ad Dollars Is Totally Working”.
Jim Edwards says, “AOL just got its online video programming included in Mediaocean, the software platform that media buyers use to plan TV budgets, Ad Age reports.
We suggested last year that AOL’s long-term vision for its ad sales operations was to syphon off some of the $50 billion currently going into traditional TV budgets”.
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