The latest ‘Econsultancy’ blog post is titled “Just 13% of businesses implement personalisation on mobile”.

David Moth says, “Personalisation is widely seen as vital to the success of online businesses, yet new research shows that companies are some way off delivering cross-channel personalised experiences.

The Econsultancy/Monetate Realities of Personalisation Report shows that while 43% of companies currently deliver a personalised experience on desktop this figure falls to just 14% on tablet and 13% on mobile”.

Just 13% of businesses implement personalisation on mobile

‘Econsultancy’ Blog

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