MarketingSherpa has published an article titled “Marketing Research Chart: Measuring website optimization ROI”.

David Kirkpatrick says, “In this week’s chart, we look back to the 2012 Website Optimization Benchmark Report to learn how effectively marketers were using website optimization. Be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group for a chance to be published in a future blog post.

Marketers’ interest in optimization has grown dramatically over the past 10 years, largely because organizations have used testing strategies to boost conversion and ROI”.

Marketing Research Chart: Measuring website optimization ROI

MarketingSherpa

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