‘Three Lead Generation Activities That Can Drain Profits’ by Melanie Benson Strick
Melanie Benson Strick’s latest blog post is titled “Three Lead Generation Activities That Can Drain Profits”.
Melanie says, “A few years ago I had a SWEET opportunity to participate in an industry event called a “Cage Match.” One of the top marketers had invited a few of us movers and shakers to compete with a series of questions and the audience had to vote for the winners. The idea was that whoever won provided a gift that the 100,000 followers would sign up for.
I won my first round…and sure enough I generated an avalanche of new leads (over 500) and I was ecstatic. I set all of these leads up with a juicy gift – 30 days in my Academy. But right at day 29 I had another avalanche — of cancellations. I realized that those leads were looking for a magic button to make a million dollars and wouldn’t relate to my strategies. Hence they were not my target audience”.
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