MarketingSherpa has released a case study titled “User-Generated Content: Video email contest increases site traffic by 13%”.

Courtney Eckerle says, “Garnering brand advocates and increasing site traffic became an important goal for the destination marketers at Visit Carlsbad. They decided to use a video contest to engage their email newsletter subscribers.

Learn how the team was able to acquire 21 user-generated videos endorsing Visit Carlsbad, increase open rates, gain more than 12,000 total video views and increase site traffic by 13%”.

User-Generated Content: Video email contest increases site traffic by 13%

MarketingSherpa

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