'What insights can you gain from branded and unbranded keyword traffic?' - 'Econsultancy' Blog | Internet Marketing NewsWatch

The latest ‘Econsultancy’ blog post is titled “What insights can you gain from branded and unbranded keyword traffic?”.

Greg Randall says, “My last article detailed the benefits of focusing onwebsite analytics specifically around site search data.

This article continues with the same theme of valuing website analytics, but the focus turns to unbranded keyword traffic.

In the context of reviewing analytics, “unbranded keywords” are those words/phrases not containing the retailer’s name”.

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‘What insights can you gain from branded and unbranded keyword traffic?’ – ‘Econsultancy’ Blog