‘Why ‘SoLoMo’ Isn’t Going Anywhere’ – ‘Mashable’

Seth Fiegerman says, “If you’ve ever wondered who to blame for a particular tech buzzword, there’s a decent chance the culprit will either be a startup founder or a venture capitalist. Fred Wilson is usually listed as the father of the amorphous phrase “native advertising,” Tim O’Reilly takes credit for the catch-all “Web 2.0” and John Doerr is said to be the one who coined the ubiquitous acronym “SoLoMo.”

At least for SoLoMo, however, it was somewhat of a group effort. Doerr, a partner at the influential VC firm Kleiner Perkins, was working on a presentation in the dining room of his Bay Area home in mid-2010 along with two other partners at the firm: Bing Gordon, the former CEO of Electronic Arts, and Chi-Hua Chien, a former venture advisor at Accel Partners who helped drive that firm’s early investment in Facebook“.