‘70% of Brand Engagement on Pinterest Is User-Generated’ – ‘Mashable’

James Dohnert says, “Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.

However, companies in the fashion retail and automotive industries aren’t capitalizing on Pinterest’s engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies”.