‘How Text Messaging Can Drive App Engagement and Revenues’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Text Messaging Can Drive App Engagement and Revenues”.
Thorsten Trapp says, “One of the toughest marketing jobs today is working for an app developer. With app downloads projected to surpass 66 billion by 2016 (more than double the 31 billion apps installed in 2011), more often than not marketers are targeting smartphone users, who are expected to drive the majority of mobile downloads.
The bad news: the vast majority (68%) of smartphone users open only five or fewer apps at least once a week. So, what’s a marketer to do?“.
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