‘Passing on Pinterest, Marketing to Men’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Passing on Pinterest, Marketing to Men”.
Dana Rasmussen says, “If Pinterest was a woman, her friends would have the awkward task of telling her that men just aren’t that into her.
Pinterest is the third most popular social networking site on the Internet behind Facebook and Twitter. It’s a place where users go to share images of things that they love. A quick look at the Pinterest homepage shows an inordinate amount of jewelry, cute animals, recipes, female clothing, hairstyles and virtually anything else relating to femininity. Not surprisingly, roughly 80 percent of its users are women. That’s good news for businesses targeting women, but doesn’t leave much room to market to guys”.
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