‘Remix Culture: Rethinking What We Call Original Content’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Remix Culture: Rethinking What We Call Original Content”.
Matt Jessell says, “Star Wars, “Stairway to Heaven,” and the Apple Macintosh — what do they have in common? They’re creative and cultural works of genius that have shaped and defined generations.
We might also think that they’re original works born of a lightning-in-a-bottle, “aha!” moment of creation by the lone inventor. In fact, each one of these is a copy, combination, transformation, or remix of previous works presented as something new”.
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