MarketingSherpa has released a case study titled “Testing and Optimization: SAP’s Test Lab increases digital leads 27% [Part II]”.

David Kirkpatrick says, ” Sometimes how-to articles with many sources are so extensive, the article is split into two parts. That rarely happens with a case study. But, this very deep dive into SAP’s online testing and optimization program is one of those unique exceptions.

Last week, we began sharing SAP’s Test Lab with you, and this week, we conclude that process with details of actual tests run by the program, and a look at challenges in testing and optimization. Plus, you’ll read about the big picture learnings from this impressive effort”.

Testing and Optimization: SAP’s Test Lab increases digital leads 27% [Part II]

MarketingSherpa

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