The latest article on  ‘Marketing Land’ is titled “AOL’s New Initiatives To Put Digital Video On Par With TV”.

Ginny Marvin says, “In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made several announcements yesterday at NewFronts that aim to put the company at the leading edge of the digital video boom — and at the head of the line to snag TV ad budgets.

The questions of if and when those ad budgets will move to digital content in a meaningful way are yet to be answered, but AOL hopes its efforts will get media buyers thinking about digital video as simply a device extension from traditional TV”.

AOL’s New Initiatives To Put Digital Video On Par With TV

Marketing Land

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