‘Build a Customer-Centric Marketing Automation Strategy’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Build a Customer-Centric Marketing Automation Strategy”.
Meghan Keaney Anderson says, “I’ve sent you an email. Open it and I’ll trigger another one. Jump through that email hoop, and I’ll send you an offer for a free trial. Ignore that, but click on something else in the email, I’ll automatically send you another series of emails. Sound like fun? Unless you love marketing emails, probably not…
If-then logic is one of the most powerful concepts in computer programming, and it’s the foundation of most marketing automation software. But, sometimes, if-then branching logic can lead to a snarl of over-communication with only a loose relevance to the recipient’s true interests and needs. Think about it: Does one click sum you up?“.
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