‘PPC Marketing: Two accidents reduce cost-per-lead 20%’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “PPC Marketing: Two accidents reduce cost-per-lead 20%”.
David Kirkpatrick says, “In today’s B2C case study, we look at why a landing page underwent a major redesign, challenging the prevailing conventional wisdom about the customer. After a couple of mishaps with paid search campaigns, the team at firstSTREET also gained valuable learnings about how Google and Bing/Yahoo perform for its audience. The team customized its PPC messages and increased the PPC budget, while driving cost-per-lead down by 20%.
Steve Parker, Vice President, Direct Marketing Division, firstSTREET, will present on this campaign at MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston, and for a MarketingSherpa webinar on May 15”.
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