‘Don’t Ignore Content in Favor of Engagement′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Don’t Ignore Content in Favor of Engagement″.
Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Evidently, Kyle heard a statement at an event recently that brands should be spending 90% of their time on engaging with customers, and 10%”.
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