‘Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing”.
Adam Sutton says, “The 2012 U.S. presidential election is over and MarketingSherpa has pulled insights from Obama for America’s email strategy to help your marketing in 2013.
We sat down with the campaign’s email director to see how his team raised hundreds of millions of dollars in a matter of months. Inside, we show the best segments the team uncovered, and how one tactic increased conversions 300%”.
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