The latest article on ‘The Forrester Blog’ is titled “Fire, Ready, Aim! How Not to Choose A New Web Content Management Solution”.

David Aponovich says, “It’s been a busy few weeks since we published “The Forrester Wave: Web Content Management for Digital Customer Experience, Q2 2013,” in which we assess the technical capabilities and strategic direction of 10 WCM solutions.

A question I hear frequently from Forrester clients:  “Which WCM is the best for our organization?” My nearly universal response: “Tell me your priorities.”

Rarely is there one “best WCM” that meets all of a firm’s objectives for web content management and digital experience, so let’s dispel that myth right now. Instead, it’s a trade-off where your specific requirements should influence your investigation, direct you to a shortlist, and help you make an informed choice”.

Fire, Ready, Aim! How Not to Choose A New Web Content Management Solution

The Forrester Blog

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