‘Has Social Media Marketing Lost Its Way?’ – HubSpot
The latest article on HubSpot blog is titled “Has Social Media Marketing Lost Its Way?”.
Kipp Bondar says, “The first time I ever tweeted about a company and got a tailored response felt like serendipity. It’s easy to trivialize it now, but that first one-to-one interaction was a major breakthrough for me in the way companies could communicate with their customers. A whole new channel had opened up — one that was at once more personal and more expansive than anything that had ever preceded it.”.
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