‘Create Tools Agnostic Social Media Strategy in 8 Steps [Infographic]′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Create Tools Agnostic Social Media Strategy in 8 Steps [Infographic]″.
Baer says, “Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies.
A recent study by the Altimeter Group might suggest otherwise, stating that “most companies feel they have fairly coherent social strategies”, but given the advanced nature of the sample i.e. social strategists, large organizations, etc. my sense is that the findings may not represent the experiences of the majority of companies that are using social media”.
Create Tools Agnostic Social Media Strategy in 8 Steps [Infographic]
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