‘The ABCs Of A/B Testing’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The ABCs Of A/B Testing”.
Cara Olson says, “Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior and preferences. It not only tells you where you’ve been, but where you should (and shouldn’t go with your campaigns. A/B testing is the”.
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