The latest article on ‘Website Magazine’ is titled “Designing Websites for Multivariate Testing, Key Considerations”.

Kim Ann King says, “If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. In a multivariate test, variations of your site’s content are presented to visitors. As visitors navigate through the site, their behavior is tracked to determine how each content variation affects marketing goals such as conversion, registration, retention, average order value and so on”.

Designing Websites for Multivariate Testing, Key Considerations

Website Magazine

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