The latest article on ‘The Future of Ink’ blog is titled “How to Use Facebook to Do Market Research for Your Digital Products″.

Marnie Pehrson says, “When you’re naming a product or describing what you do,the terms you use are important. Each industry, hobby or interest tends to have its own terminology. Words that mean one thing to you could mean something entirely different to your potential consumer.

In your marketing materials, you’ll want to use terms that are familiar to your audience and that resonate with them. How can you tell what terms mean to other people? Do you need to be a mind reader? Not really.A little market research goes a long way“.

How to Use Facebook to Do Market Research for Your Digital Products

‘The Future of Ink’ Blog

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