‘Social Media Marketing: Doubleday combines geocaching and Facebook to boost sales 23% for John Grisham book’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Social Media Marketing: Doubleday combines geocaching and Facebook to boost sales 23% for John Grisham book”.
MarketingSherpa team says, “Social media has been a tremendous opportunity for marketers to learn more about their audiences through interaction. In particular, Facebook offers a forum where many companies and customers can communicate.
Read how Doubleday gained 72,000 new Facebook fans and a 220% increase in reach for author John Grisham by engaging current fans with a geocaching contest. Plus, learn how the organization used targeted Facebook advertising leading up to the release of Grisham’s new book”.
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