‘Content management systems are failing to deliver on brand expectations: report’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Content management systems are failing to deliver on brand expectations: report”.
David Moth says, “Just 38% of businesses believe that their content management system (CMS) helps to deliver a brand-enhancing digital presence, according to the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing.
The report also shows that nearly all (87%) respondents stated that a CMS should help them to improve user and customer engagement, while 78% said it should help to build the brand though positive experiences”.
Content management systems are failing to deliver on brand expectations: report
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