‘Practical Steps to Real-Time Marketing Success: Dynamic Outbound’ – ‘Business 2 Community’ Article

Patrick Tripp says, “Marketing organizations are under extreme pressure to bolster marketing’s contribution and deliver a better return on investment. The concept of real-time marketing brings opportunities for an enhanced customer experience through dynamic, personalized content, served at the right place and the right time, regardless of channel. Moving to real-time marketing cannot happen in one big bang approach; it involves change management and training, data, and systems in place to make it a reality.

In order to be successful, marketers should look for pragmatic steps to success with real-time marketing. In a recent webinar with Forrester Research, we discussed four specific approaches to real-time marketing that provide a pathway to success”.