‘YouTube Wants You to Pay so It Can Have More of Everything’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “YouTube Wants You to Pay so It Can Have More of Everything”.
James McQuivey says, “YouTube finally announced this week that it would allow channels to charge monthly fees to access content on YouTube. Some have predicted that YouTube’s subscription model would undercut its ad model in an echo of the infamous paywall problem that has bedeviled online newspapers as they shifted from ad-supported to paid. Others have suggested this shows that YouTube is up against an advertising wall of their own making — advertisers will only pay so much to advertise against this amateur and semi-pro content (and to be fair I am in this camp even though I don’t think this fact is dire). While still others gleefully wait to watch as YouTube learns how hard it is to get people to pay for things online”.
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