‘Culture is Key to Marketing Innovation Velocity’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Culture is Key to Marketing Innovation Velocity”.
Bert Dumars says, “Today we published my first Forrester Research report on Marketing Innovation –Culture Is Key To Marketing Innovation Velocity (client access required). This is the first report in a series I will be writing on marketing innovation culture, innovation labs and partnering to accelerate marketing innovation velocity.
Marketing innovation in the age of digital disruption, perpetually connected customers and the customer lifecycle is hard and getting harder. What separates the marketers that are leading their organizations to accelerate marketing innovation velocity is the organizational culture they have created”.
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