‘How to Integrate Social Media into Your Website with a Homeland Embassy Strategy′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Integrate Social Media into Your Website with a Homeland Embassy Strategy″.
Baer says, “I’d like to walk you through a social media strategy concept known asthe homeland-embassy approach.
It’s an idea shared first by Steve Rubel, though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies.
Before we delve into the nitty-gritty of the homeland-embassy strategy idea and what it suggest strategically about how you execute, lets take a minute to acknowledge the importance of proximity or where the online social engagement transpires”.
How to Integrate Social Media into Your Website with a Homeland Embassy Strategy
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