‘Organizing Your Department for Content Marketing: Strategic Requirements’ – ‘Business 2 Community’ Article

Robert Rose says, “Recently, the Altimeter Group published Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. The research, which is based on interviews with 78 practitioners, content services providers, and domain experts, is well worth a read. (Disclosure: I was among the interview participants.) The author,Rebecca Lieb, discusses how brands are challenged with organizing themselves around content marketing, and offers some models and suggestions to help”.