MarketingSherpa has released a case study titled “Sales Enablement: Using email performance data to help salespeople understand lead interest increases sales 48.9%”.

Adam Sutton says, “Keeping Marketing and Sales on the same page requires a smooth flow of information. What if you could send campaign data to the right salespeople automatically?

This direct-sales company sends a three-part email series to salespeople with fresh data after every promotional campaign. The emails help the sales team track the hottest leads and helped them increase sales 48.9% year-over-year in 2012”.

Sales Enablement: Using email performance data to help salespeople understand lead interest increases sales 48.9%

MarketingSherpa

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