‘Chartbeat Helps Publishers Sell Time, Not Pageviews’ – ‘Mashable’

Lauren Indvik says, “Today, most online display ads are sold by the number of impressions or by click-throughs, metrics that favor sites that generate lots of pageviews, perhaps through short articles, sensationalized headlines or slideshows. What those metrics don’t favor is long or engaging journalism — that is, truly interesting content that people spend a lot of time with.

Chartbeat, a real-time analytics platform for publishers, is out to change that. After helping publications like Time and The Wall Street Journal track how visitors are interacting with editorial content on their websites for the past few years, the company announced Wednesday a new product called Publishing for Ad Sales that extends those capabilities to ad units”.