‘The Future of Marketing is (Better) Context’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “The Future of Marketing is (Better) Context”.
Anthony Mullen says, “I was lucky enough to spend some time inKerala working with Indian classical musicians many years ago. I first arrived during the monsoon season, and along with the world-class thunderstorms that I watched from a thin rubber bath mat on the roof, I could see the jungles getting greener and the people happier. For thousands of years, monsoons have had significant economic, emotional, and cultural importance in India. Rain determines whether there will be food to eat, and monsoon season typically used to signal the long-awaited return home of soldiers to their wives. Classical music in India, unlike its Western counterpart, is always very attuned to time, place, and mood”.
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