The latest article on  ‘Marketing Land’ is titled “Using Data-Centered Storytelling To Enchant & Engage Your Email Audience”.

Lynn Baus says, “Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database.

This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer”.

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience

Marketing Land

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