‘When is Social Media Experimentation a Waste of Company Resources′ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “When is Social Media Experimentation a Waste of Company Resources″.

Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms, specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but”.

When is Social Media Experimentation a Waste of Company Resources

Jay Baer’s ‘Convince & Convert’ Blog