‘Ethical SEO – Does It Really Work?’ – ‘Business 2 Community’ Article

Michelle Symonds says, “Any company with a long-term strategy to build up its reputation online will probably already have embarked on an SEO campaign – there are, of course, SEO campaigns and SEO campaigns but let’s assume that it is being run professionally and ethically. Most companies are also likely to have used PPC (pay-per-click) advertising, particularly when they have a new business and/or new website, and many will use a combination of both to target different markets or to dominate in a single market.In very competitive business spheres sometimes the only way to get visitors to a website in the early days and weeks of the business is to use PPC advertising so SEO and PPC are not mutually exclusive, but as a long-term strategy PPC can be (and usually is) expensive”.