The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Color emphasis change increases clickthrough 81%”.

John Tackett says, “Color can be used to guide customer thinking on a landing page by placing stronger emphasis on particular elements in your offer, and less emphasis on others.

Today’s MarketingExperiments blog post will show how the MECLABS research team discovered the impact color emphasis has on conversion.

Background: Company provides educational resources for health and fitness professionals who subscribe to one of its online memberships.

Goal: To increase number of membership sign-ups”.

Landing Page Optimization: Color emphasis change increases clickthrough 81%

MarketingExperiments Blog

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