‘Market Research Through Social Media…Context Is King!’ – ‘Business 2 Community’ Article

Tom Whitney says, “MRG (Interactive Media in Retail Group), the UK’s industry group for online retail, asked me to share insights about how retailers can best utilize social media market research and realize value from social media channels.I wanted to share my thoughts on the unique capacity of social media analytics to provide retailers with wider context about their consumers and their market. Retailers are steadily coming to grips with how they, their brand, and their products, fit into today’s social world. Most are using social media to broadcast themselves: to attain a promotional presence in customers’ day-to-day lives, driving awareness of benefits and value”.