John Chow’s latest blog post is titled “Why Technical Know-How Is Now Mandatory in Online Marketing”.

Chow says, “What’s your technical IQ when it comes to e-Commerce marketing? It had better be high, or you’re unlikely to achieve success, or at least the kind of success you probably dream of. These days, the field of e-Commerce technology is developing so rapidly that you can’t really sell your products effectively without constant re-education.

It’s a challenge even to keep up with the names and acronyms of all the newly evolving phenomena, and Googling a list of acronyms may not help unless the one you find has been posted within the past year, or more likely within the past few months”.

Why Technical Know-How Is Now Mandatory in Online Marketing

John Chow’s Blog

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