The latest ‘Econsultancy’ blog post is titled “Data from 1,000+ marketers identifies the #1 enemy of marketing integration”.

Stefan Tornquist says, “Econsultancy’s report on marketing integration won’t be published untilIntegrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros. 

In this post, we look at the building blocks of integration and its number one enemy, human nature (and what to do about it.)

What exactly is integrated marketing? Broadly it’s the effort to have channels work together within common campaigns and programs, but that’s just the tip of the iceber”.

Data from 1,000+ marketers identifies the #1 enemy of marketing integration

‘Econsultancy’ Blog

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