The latest article on  ‘Marketing Land’ is titled “Hashtag Bombs: How Not to Leverage Trending Hashtags”.

Alan K’necht says, “When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags can’t be owned. They can’t be wordmarked or copyrighted, either. The reality is that many hashtags are started organically, not by brands themselves but by their customers.

Hashtags were once the sole domain of Twitter. Over the years, other social properties began incorporating them as well. Google Plus and Instagram recognize them. Earlier this year, LinkedIn started using them”.

Hashtag Bombs: How Not to Leverage Trending Hashtags

Marketing Land

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