The latest ‘Econsultancy’ blog post is titled “IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two”.

Jon Baron says, “On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterneand Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution.

Rather than summarize the entire second half of the Hangout, I wanted to focus part two on a great discussion we had on changing incentive structures to create an organizational culture of integrated digital marketing and attribution”.

IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two

‘Econsultancy’ Blog

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