The latest article on  ‘Marketing Land’ is titled “Managing The Migration To A New Affiliate Network”.

Scott Allen says, “The topic of affiliate network migration is at the top of the agenda for a lot of advertisers these days. Whether a transition is driven by the urgency around the closing of the Google Affiliate Network, or you’ve bandied about the idea of switching networks for some time, moving to a new network requires thoughtful, strategic planning. Otherwise, you may find yourself hopping across different networks while you disrupt your brand, sales and publisher relationships.

Below are five key considerations when it comes to selecting a new network followed by a seven-step migration plan”.

Managing The Migration To A New Affiliate Network

Marketing Land

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