‘Facebook + Waze: Social Media Marketing Tool to Drool Over’ – ‘Business 2 Community’ Article

Lisa Wiese says, “The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers.The well-known social GPS app, Waze, has been making its way through the media in the last week as the two companies have been sizing each other up from afar. Each largest search tools, Google and Bing, has a map function; Facebook shouldn’t be without one either. Waze takes social travel, GPS directions and real-time road condition updates and mashes them into one easy app”.