The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: Are you tracking website optimization ROI?”.

Daniel Burstein says, “Three-piece suits. A smoky conference room. Wood paneling. And then, Don Draper drops one of these on the brand-side marketers in the room …

“This device isn’t a spaceship, it’s a time machine. It goes backwards, and forwards … it takes us to a place where we ache to go again. It’s not called the wheel, it’s called the carousel. It lets us travel the way a child travels – around and around, and back home again, to a place where we know are loved.”

As we gather in Boston for MarketingSherpa and MarketingExperiments Optimization Summit 2013 over the next few days, I realize how much marketing has changed since the 1960s”.

Marketing Optimization: Are you tracking website optimization ROI?

MarketingExperiments Blog

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