The latest post on ‘Copyblogger’ Blog is titled “5 Things Every Copywriter Needs to Know About Their Prospects”.

Amy Harrison says, “What do you really know about your prospect?

Their age range perhaps? Where they live? What they do for a living?

Useful definitely, but not enough to createcopy that rouses emotion and compels action.

For that we need to take a journey much deeper into the dark recesses of our customers’ minds …

Want to join me?”.

5 Things Every Copywriter Needs to Know About Their Prospects

‘Copyblogger’ Blog

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