The latest article on ‘The Forrester Blog’ is titled “The Forrester Wave Marketing Mix Modelling Providers Q2 2013”.

Tina Moffett says, “Marketing professionals are more and more accountable for proving value, and making investment recommendations and decisions, based on business and marketing performance. Marketing mix modeling is quickly being adopted across different industries as the preferred way to measure, forecast, optimize, and plan marketing budgets.

Today, I am pleased to announce the publication of The Forrester Wave™: Marketing Mix Modeling, Q2 2013. This evaluation is a result of countless hours of vendor reviews and assessments, in-person briefing reviews, customer calls, fact-checking, and intensive research work. This Forrester Wave will help firms create a shortlist of providers, based on their unique business needs”.

The Forrester Wave Marketing Mix Modelling Providers Q2 2013

The Forrester Blog

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