The latest article on  ‘Marketing Land’ is titled “Auto-Responders: Why Trigger-Based Email Will Increase Your Conversions”.

Chris Hexton says, “Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send.

The results (full chart here) show that outside of welcome, thank you and transactional emails (such as receipts), most business are not fully embracing the power of auto-responders.

In fact, based on their data, about 75% of businesses are missing out on the email marketing sweet spot“.

Auto-Responders: Why Trigger-Based Email Will Increase Your Conversions

Marketing Land

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